AI Insights · Timothy · October 2022
Top 5 Film & Television Apps Performance in Kenya Q3 2022
In Q3 2022, the top 5 Film & Television apps in Kenya showed varied performance across downloads, revenue, and active users. Here’s an overview of their trends.
In Q3 2022, the top 5 Film & Television apps in Kenya demonstrated diverse trends in weekly downloads, revenue, and active users. These insights, derived from Sensor Tower data, provide a comprehensive view of the app performance on a unified platform.
Showmax exhibited a fluctuating trend in weekly revenue, peaking at around $2.6K in early September before dropping to approximately $1.7K towards the end of the month. Downloads peaked at 11.5K in early August, later declining to about 6.3K in the final week of September. Active users saw a slight decline from 203.7K at the end of June to 170.9K by late September.
Netflix showed a downward trend in weekly revenue, starting at $1.9K and falling to $1.2K by mid-September. Downloads varied significantly, with a high of 100.6K in mid-September and a low of 50.3K in late July. Active users remained relatively stable, starting at 500K and ending at 495.5K.
Amazon Prime Video experienced a steady revenue trend, with weekly earnings ranging from $1.3K to $1.7K. Downloads peaked at 4.2K at the beginning of August, then dropped to about 2.3K by the end of September. Active users increased from 28.3K at the end of June to 32.2K by early August, then stabilized around 29.3K towards the end of the quarter.
ZEE5 Movies, Web Series, Shows had lower revenue figures, fluctuating between $43 and $145 throughout the quarter. Downloads ranged from 359 in mid-September to 727 in late August. Active users showed minor fluctuations, starting at 5.7K at the end of June and ending at 5.6K by late September.
iQIYI - Dramas, Anime, Shows maintained a relatively stable revenue, with weekly earnings between $60 and $169. Downloads peaked at 728 in early August and ended at 498 by the last week of September. Active users increased steadily from 4.5K in early July to 5.1K by mid-September, maintaining around 5.2K towards the end of the quarter.
For more detailed insights and data on app performance, visit Sensor Tower.